Flipping lures and ripping in that trophy fish is what all anglers live for.  Performance hats are the singular item that is a must for anglers of all varieties. Flip & Rip’s mission is to provide fishermen with this vital piece of equipment that offers the sun protection they require, and the enduring fashion it provides.  We understand these needs and exceed them with a product that does the job and looks great doing it.  Fishing is a way of life, and we live it on and off the water.